Dextools reddit marketing
Blockchain Army partnered with DEXTools to develop a marketing campaign on Reddit aimed at increasing brand visibility, attracting new investors, and spreading awareness about the platform. Reddit was chosen due to its popularity and relevance to the cryptocurrency and blockchain industry.
Prior to the campaign, DEXTools had no presence on Reddit, and the platform was identified as an opportunity to expand the brand's reach and connect with a wider audience. The goal of the client is to increase social media presence, recognition of the token, and positive influence in the token performance.
reddit marketing strategy
1. Identifying Target Audience
The first step was to identify the relevant subreddits where DEXTools could reach the right target audience. This involved researching and analyzing the different subreddits related to cryptocurrency, blockchain, and decentralized exchanges.
2. Curating High-Quality Content
Blockchain Army consistently shared informative and detailed posts about DEXTools' platform and its token, $DEXT, working for a full awareness campaign across the different targeted subreddits. The content was specifically designed to spark conversation and provide value for new potential investors.
3. Monitoring KPI during the path
Our team tracked campaign metrics, such as subscriber growth, post engagement (upvotes, comments, and shares), and traffic sources, and then used this data to identify successful strategies, optimize content, and make necessary changes for continuous improvement.
4. Complying with Reddit's Rules
Maintaining a positive reputation on Reddit was a top priority for the DEXTools campaign, and our team took great care to ensure full compliance with Reddit's guidelines. Our strict adherence to Reddit's rules helped us establish trust and credibility with the Reddit community, which was critical to achieving lasting success.
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