Cristiano Ronaldo Faces Legal Backlash Over Binance NFT Endorsements

Cristiano Ronaldo is now facing legal backlash over his Binance NFT endorsements adding to the list of celebrities facing crypto lawsuits.

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In a recent development, soccer star Cristiano Ronaldo finds himself entangled in a legal dispute as a class-action complaint filed in a Florida district court accuses him of contributing to the sale of unregistered securities by Binance through his “promotion, assistance, and/or active participation.” This legal jeopardy highlights the intricate intersection between celebrity endorsements and the cryptocurrency industry.

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Cristiano Ronaldo Aside, What Lawsuits Have Hit Other Celebrities?

Ronaldo’s legal troubles are not isolated, as a wave of lawsuits engulfs celebrities who endorsed cryptocurrencies. The collapse of Sam Bankman-Fried’s FTX has triggered quite some legal attention. It has prompted investors to sue prominent figures such as Jimmy Fallon, Tom Brady, and David Ortiz. The widespread coverage of FTX’s demise has intensified legal scrutiny of celebrity endorsements in crypto.

The aftermath of FTX’s collapse has led to lawsuits targeting celebrities who endorsed cryptocurrencies. Icons like Tom Brady, Madonna, Gwyneth Paltrow, and baseball legend David Ortiz face legal action as investors seek accountability for their financial losses. These lawsuits argue that celebrities failed to disclose their ties to online banking adequately and contributed to the downfall of the cryptocurrency networks they endorsed.

The legal challenges extend beyond traditional cryptocurrencies to Non-Fungible Tokens (NFTs). A class-action lawsuit was initiated earlier this month, targeting celebrities like Serena Williams, Justin Bieber, and Jimmy Fallon. These were for endorsing Bored Ape Yacht Club NFTs. The lawsuit alleges that these celebrities did not adequately disclose the risks of these high-risk investments. They claim this leads to financial losses for investors.


Regulatory Warnings and Celebrity Responsibilities

Regulators have long cautioned investors against blindly following celebrity endorsements, particularly in high-risk trades. The December complaint regarding Bored Apes referenced a 2017 SEC statement warning about the potential pitfalls of celebrity promotions in the crypto space. The lack of disclosure regarding the nature and source of compensation for these endorsements raises legal questions with potential criminal implications.

While some lawsuits have faced challenges in court, the legal landscape remains contentious. A January crypto lawsuit involving Kim Kardashian and Floyd Mayweather, Jr. alleged a conspiracy to boost the price of the EMax token artificially. A federal court rejected it due to the plaintiff’s unclear awareness of the advertisements. However, the case underscores the ongoing legal battles surrounding celebrity involvement in cryptocurrency.


Cristiano Ronaldo is now facing legal backlash over his Binance NFT endorsements adding to the list of celebrities facing crypto lawsuits.


Financial Fallout and Cautionary Tales

The cautionary tales for celebrities endorsing crypto ventures become more pronounced as the cryptocurrency market faces a downturn and litigation surges. The collapse of FTX, impending bankruptcy, and the legal troubles of its ex-CEO contribute to the skepticism surrounding celebrity-backed crypto projects. Experts, including Charles Whitehead of Cornell Law School, emphasize the distinct ramifications of endorsing financial instruments. They urge celebrities to seek legal counsel before entering such sponsorships.

The confluence of legal challenges, market volatility, and regulatory scrutiny prompts a reassessment of celebrity endorsements in the cryptocurrency industry.

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