General marketing strategy

What is a general marketing strategy?

It refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services.

It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

A clear marketing strategy should revolve around the company’s value proposition, which communicates to consumers what the company stands for, how it operates, and why it deserves their business.

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Competitor Analysis
What in your project makes the difference.

Audience Analysis
You'll know everything about your target, from the demographic profile to the psychological and behaviour profile.

Multichannel Marketing Strategy
Detailed plan based on the RACE model including organic / paid activities, customer journey and potential results.

  • starting from $5000