Crypto marketing agency in
London
Blockchain Army has an office in London, with teams in Dubai and Hong Kong. UK projects get a partner in their time zone that knows the FCA's crypto promotion rules, and a reach that goes well beyond the UK.
Crypto marketing in the UK has rules
Since 8 October 2023, crypto promotions that reach people in the UK fall under the FCA's financial promotions regime, wherever the project is based. A promotion generally has to be made or approved by an FCA-authorised firm or a crypto firm registered with the FCA, carry the right risk warnings, and respect a 24-hour cooling-off period for first-time investors. Refer-a-friend bonuses are banned.
That changes how campaigns are planned. We build UK campaigns around these rules, work alongside your compliance adviser or approver, and keep content that would count as a promotion separate from education and community work.
From London we work with founders across the UK and Europe, and our Dubai and Hong Kong teams cover the Middle East and Asia, so one partner can run a launch across time zones.
Full-service, from one partner
Marketing and technology under one roof:
- Go-to-market strategy for UK and international launches
- X, Reddit and community management
- PR campaigns and media relations
- Influencers and KOLs, with disclosed paid posts
- Smart contracts, dashboards and Web3 apps
- Tokenomics, whitepapers and pitch decks for fundraising
Why it works
A London partner for UK crypto rules, with Dubai and Hong Kong teams for everywhere else.
- 01Meet
In London or online
We study your project, market and rules with you.
- 02Plan
Market by market
UK, EU and global channels, each with its own compliance needs.
- 03Run
One team, three offices
Campaigns across time zones, without handovers between agencies.
- 04Report
Every week
Clear numbers on reach, users and community.
What we do from London
Go to market
You have a nice idea and you want to present it to venture capitals and investors, or build a community for it?
General marketing strategy
It refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services.
PR campaigns
A PR campaign can take on different shapes and forms - as a result of the different objectives that brands have.
Twitter marketing
Twitter is the leading platform for discussions about blockchain, making it an ideal space for targeted marketing efforts.
Community management
Community management is the process of diving deep into your audience, interacting with them directly, and bringing them together so they can…
Influencer marketing
It involves a brand collaborating with an online influencer to market one of its products or services.
Token smart contract
Smart contracts are simply programs stored on a blockchain that run when predetermined conditions are met.
Tokenomics
Tokenomics is the make or break for every crypto project.
No fancy talk, just facts
01Do you have an office in London?
Yes. Blockchain Army has offices in London, Dubai and Hong Kong. Get in touch to meet the team.
02Can crypto projects advertise in the UK?
Yes, within the FCA's financial promotions regime for cryptoassets, in force since 8 October 2023. Promotions generally need to be made or approved by an FCA-authorised firm or an FCA-registered crypto firm, with risk warnings and a 24-hour cooling-off for first-time investors.
03Do you approve financial promotions?
No. We are a marketing and technology agency, not an FCA-authorised approver. We plan and produce campaigns that work within the rules, alongside your compliance adviser or approver.
04How much does crypto marketing cost?
Social and community services start from $1,000, paid media, PR and influencer work from $2,500 a month, and packages from $12,000 a year.
05Do you only work with UK projects?
No. We work worldwide from London, Dubai and Hong Kong.
Let's talk about your uk launch.
Book a call to talk it through, or send the details and get a written proposal.
Prefer chat? Reach out on Telegram.